Choosing the right CPA can be one of the most impactful decisions for your business’s financial health and growth. The right CPA is more than just a tax preparer—they’re a strategic advisor, a problem-solver, and a trusted partner who helps you stay ahead of challenges and seize opportunities.
So, what should you look for when selecting a CPA for your business? Here are the top five must-haves:
1. Proactive Financial Planning
A great CPA does more than file taxes—they work with you year-round to develop strategies, monitor financial performance, and ensure there are no surprises come tax season. Proactive planning can save you thousands and help you confidently plan for growth.
Tip: Look for a CPA who offers quarterly check-ins and financial strategy reviews, not just a once-a-year filing.
2. Industry Expertise
Your CPA should understand the specific challenges and opportunities within your industry. Whether you’re a Direct Primary Care (DPC) physician managing membership fees or a creative entrepreneur navigating fluctuating income, your CPA should bring tailored insights to the table.
Tip: Ask potential CPAs if they have experience working with businesses like yours. Bonus points if they can share examples of success stories!
3. Comprehensive Services
Business finances are about more than taxes—bookkeeping, payroll, cash flow management, and financial forecasting are equally important. The best CPAs offer a range of services to support every stage of your business journey.
Tip: Choose a CPA who can grow with your business, offering services that scale as your needs evolve.
4. Clear Communication
Let’s be honest—taxes and finances can get complicated. You need a CPA who can break down complex topics and provide clear, actionable advice.
Tip: During your first meeting, assess whether the CPA explains things in plain language and provides straightforward recommendations. If you leave more confused than when you arrived, keep looking!
5. Proven Results
Ask for testimonials or case studies to see how a CPA has helped other businesses save money, grow revenue, or improve processes. Real-world examples give you confidence that they can deliver results.
Tip: Look for measurable outcomes, such as how much a client saved on taxes or improved their cash flow after working with the CPA.
Ready for the Right CPA Partner?
At Goodman CPA, we take a proactive, personalized approach to financial management. Our Team of 3—your Associate, Advisor, and Client CFO—ensures you have the expertise and support to thrive.
Let’s talk about how we can help your business save money, simplify processes, and achieve long-term growth. [Schedule a Consultation Today!]
Blog 2: Your 2025 Business Checklist—Start the Year Right!
The new year is here, and it’s the perfect time to get your business organized, compliant, and prepared for growth in 2025. At Goodman CPA, we know that a strong start can set the tone for the entire year. That’s why we’ve created this easy-to-follow checklist to help you hit the ground running.
New Year Business Checklist for 2025
1. Review Financial Statements
Analyze last year’s income and expenses. Look for trends, opportunities, and areas for improvement to help shape your goals for 2025.
Quick Tip: Focus on profit margins and cash flow patterns to spot growth opportunities.
2. Organize Tax Documents
Gather receipts, invoices, payroll records, and other financial documents. This makes tax preparation faster and reduces stress.
Quick Tip: Create a digital folder to keep everything in one place.
3. Maximize Deductions
Review expenses like home office costs, equipment, and professional services to ensure you’re claiming every deduction you qualify for.
Quick Tip: Meet with your CPA early to identify missed deductions before filing deadlines.
4. Set Goals for 2025
Define clear financial and growth targets for the year. Focus on both revenue goals and expense management strategies.
Quick Tip: Make your goals measurable and revisit them quarterly to track progress.
5. Evaluate Cash Flow
Update your cash flow projections to account for new expenses, growth opportunities, and seasonal fluctuations.
Quick Tip: Maintain a cash reserve to cover unexpected costs.
6. Check Payroll Compliance
Ensure W-2s and 1099s are accurate and ready for distribution. This keeps you compliant and avoids penalties.
Quick Tip: Use payroll software or work with a CPA to simplify year-end reporting.
7. Update Budgets and Forecasts
Adjust your budgets based on last year’s performance and any expected changes for 2025.
Quick Tip: Be realistic but flexible—business conditions can shift quickly.
8. Plan for Tax Payments
Schedule quarterly estimated payments and review strategies to reduce your tax liability.
Quick Tip: Avoid penalties by consulting with a CPA to fine-tune your payment schedule.
9. Revisit Retirement Contributions
Review your retirement plans and maximize contributions to take advantage of tax benefits.
Quick Tip: Explore retirement plans designed specifically for business owners to boost savings and tax efficiency.
10. Consult Your CPA
Meet with your CPA to finalize your tax prep, review strategies, and create a roadmap for financial growth.
Quick Tip: Don’t wait until tax season—early planning gives you more time to save and strategize.
Let’s Make 2025 Your Best Year Yet!
Starting the year strong is all about preparation. At Goodman CPA, we’re here to help you plan, strategize, and make 2025 your most successful year yet. Whether you need help with taxes, cash flow, or growth strategies, we’re ready to assist.
